Google Teaches You Adwords on G+ Hangouts
Google recently publicized a New Hangout on Air Series, entitled “Under the AdWords Hood.” In their January 10th blog post, AdWords staff outlined when and what they’ll be talking about:
January 10th @ 11am PDT: Adwords Policy
January 24th @ 11am PDT: Breaking Down Ad Rank
February 7th @ 11am PDT: Remarketing Tips
February 21st @11am PDT: All About Adwords Billing Cycle
The first Hangout featured Director of Engineering for Advertising at Google, David Baker. He explained ad reviews, statuses, and policies. You can see this video coverage of the first hangout below:
The second hangout featured three AdWords Specialists and they broke down how ad positioning is determined and how you can optimize your bids and quality score to achieve optimal ad rank. You can see the video coverage of this below:
To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Let’s face it - to ignore this Internet Giant would be a disservice to yourself and your clients. Where better to learn about AdWords, than from the source? See you at the hangout!