Experts Blog

Introducing the iPotty - Taking Potty Training and SEO to a Whole New Level

By Kristi Hagen on Jan 09, 2013 - 03:10 PM

All I can say is holy cr@p are you kidding?! What else will people think of...and why does a toddler get this latest gadget designed when Daddy doesn't even have one yet ;-)

This photo originally from Gizmodo shows what can only be described as a toddler's potty chair with a harness integrated into it that is designed to hold an iPad. Now, I tease all the time about letting your 7yr old show you how the iPad works but this is something else.

iPotty.png

This image above is a GREAT example of how you can take an image and story that targets a HUGE number of people and create a blog post around it. This image catches every parent's attention and causes them to look twice. They will share it on Facebook and laugh about it with friends.

This is also a great image to pin up on Pinterest - like the images we talked about in our recent post: How To Create Pinterest Images That People Will Share.

Now, if you are in a business that doesn't lend itself to being naturally entertaining to read (like SEO or shoe manufactoring) then it can be hard to lighten a typically dry topic. Taking the latest news or a funny image and integrating it into a great post is a natural way to keep your writing entertaining, encourage those social shares - all while keeping you from losing your mind from boredom. You'll also want to be sure that your post is littered with your target keywords to get that extra SEO bump.

The Call To Action

At the closing of your post include a call to action to encourage likes or comments. With this image I can say something like:

Hey, I know what it is to potty train kids and how hard it can be to get them to slow down long enough to not have an accident. I'm personally on the fence about this latest gadget. What do you think? Do you think this is what the world needs and can't wait to buy one or do you feel this is bad parenting?!

If I can spin an image about a potty chair into a targeted post for SEO just think what you can do!