In an interview with Danny Sullivan, Matt Cutts was asked whether or not links were being completely replaced with social signals for rankings. His answer? Not yet!

"There's this perception that 'Yes, everything will go social' or 'links are completely obsolete'. And I think it's premature to reach that conclusion. I don't doubt that in 10 years things will be more social and those will be more powerful signals but I wouldn't write the epitaph for links quite yet"

He goes on to talk about how big the Web is, reminding us that there are tons of signals that Google uses within its algorithm to determine rankings. Generally, major changes happen slowly so expect a small dialing down of links importance with tests and tweaks along the way. You can watch his short two minute interview below to see how Matt sees Google handling social signals going forward.

With the importance of social signals growing every day it becomes harder to know exactly how to integrate that into your marketing. That's why we've gathered some of the very best in the industry to quickly teach you which social media platforms are your best fit, which are a waste of time, why blogging is the key to your site's success and WHY "popular" is the last thing you ever want to design your brand to become.

So, if you are interested in a week long professional course in all things social including:

• Using social listening to write blog content that not only draws traffic, but creates loyal readers.
• An easy 4 step process to create a Social Media Strategy, Proposal and Action Plan.
• How you can get your clients AND supervisors to buy-in to social media as the future.
• Why Twitter is so Damn Powerful.
• and of course - how to use analytics to track everything.

Then let us know and we'll send you all the details on the next course we have scheduled and how you can participate along side our members!