Experts Blog

Video Tutorial: How to Interlink Your Web Sites

By Kristi Hagen on May 06, 2013 - 11:22 AM

Google has been releasing video tutorials less than 3min long, on some of the most basic of questions related to search and your Web site. We have decided to feature these quick questions and answers to be sure that ALL of your questions are answered!

In today's question, Matt Cutts (head of Google's Webspam team) addresses the site linking in relation to Google's quality guidelines. The question asks,
"Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate guidelines? I'll make sure both have high quality content & I disclose that they're both owned by me." -- Kenichi, Tokyo

Cutts explains linking two of your sites is not in violation of the guidelines, especially when site A or B has relevant content and the user could find both sites useful. The problems begin when you have 50 -- 100+ sites, and even more so of a problem when you have thousands of your sites link together. A link network of irrelevant sites is NOT something you want to have. On the other hand, you don't want to have hundreds of sites on the same topic.

Check out Cutts' response to the question of the day:

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