Google Webmaster Tools are a MUST if you want to take your site optimization seriously. These tools are Google's way of directly reporting to you (the site owner) must-know stats on things like: crawling errors, malware notices, as well as recommendations on specific tweaks to your Web site helping you to rank higher within Google Search. If you haven't yet established your account there then today is the day to do that.

Below is a image provided by Google outlining some of the features included within Google Webmaster Tools.

Step one: Get signed up using the gmail account that is specific to the company that you're representing. Don't use your topace@gmail.com if you're representing another company in this process. On that note - even if you're the owner it's best to create a Google account using the business name to be used now and later for business purposes. Once you've got the email nailed down then go here to get started: http://www.google.com/webmasters/tools/

Step two: Verify your site ownership. In this four-minute video Maile Ohye, who is part of Google’s Webmaster Support Team, explains how to insert an HTML meta tag into your site as a way to verify that you are in fact the owner or authorized webmaster of a specific site.