7 Social Media Myths Your Clients Believe!
 by Casey Markee

7 Social Media Myths Your Clients Believe!

  • We know the value of social media but it's still frustrating when we visit with clients and have to "sell them" on actually embracing it with their business. Even worse there are many misconceptions we have to clear up with clients, (like that their customers aren't using social media or that it's way too expensive or time-consuming to be useful). Can you provide us some advice on how to dispel these preconceptions?

Top Social Media Myths Graphic - SearchEngineNews.comAnswer: This is a common problem with the average SEO and you should take some solace in knowing that you are definitely not alone in this dilemma. No matter what business or niche you are in (from flowers to fishing charters to travel bookings) there exist more misconceptions about social media than there are fish in the sea.

Fortunately, you have us. We've literally (and figuratively) heard it all. So when you get clients who push-back on the merits of social media, do what we do - dispel those myths like you would a grainy picture of the Loch Ness Monster. To that end, when confronted by these 7 popular social media myths by your clients, here's how to respond:

  • Myth #1 - Social Media is Free: Sure, setting-up social profiles like Facebook and Twitter and Linkedin are free. But the labor to do this AND update them regularly is not. Clients need to understand up front that there is no free lunch in social media. You must spend money to make money. That means designating one or more individuals within the company with the specific focus of social media, and then providing them the tools and budget to do their job. Someone must be responsible for managing your social efforts online, including content creation, publication, interaction, and monitoring.
  • Myth #2 - My Customers aren't using Social Media: We personally can't stop laughing when we hear this. The fastest way to respond to this is to ask the...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before November 2nd, 2016

 This form is encrypted for your security

  • Instant Unlock Card and Conversational Ads for Everyone

  • Promoted #Stickers Offer New Branding Opportunities

  • Facebook Branded Content Offers Another Way to Gain Exposure

  • Facebook Updates Algorithm Further Killing Organic Reach for Business Pages

  • Twitter Extends Its Videos to 140 Seconds

  • YouTube Advertising Made Easy with YouTube Director

  • Facebook Adds Three New Ad Tools for Local Businesses

  • What's New in Local Search for July 2016

  • Bing Tests Tweets in Search Results

  • What's New in Local Search for June 2016

  • Simple Ways to Leverage Facebook Ads for More Local Leads

  • Get More from Your Facebook Ads with Delivery Insights

  • Yoast SEO 3.2 is Released

  • What's New in Local Search for May 2016

  • How to Generate Kick-Ass Content for your Clients!

  • New Google Publishing Platform Instantly Pushes Content to Top of Search Results

  • Yelp Targets Businesses In the News

  • Facebook Instant Articles Live to Everyone

  • Critical WordPress Update Ready

  • Boost your Link Building by Converting Brand Mentions!

  • Yahoo Updates Mobile Interface & Search Algorithm for New Year

  • Twitter Sees a Big Traffic Boost and Makes Some Changes

  • 7 Merry Tips to Crafting an Effective Holiday Social Media Strategy

  • Meet 'M' Facebook's Virtual Assistant

  • Instagram Ads For Everyone!

  • Do You Qualify for Facebook Review Snippets?

  • Are Google & Twitter Creating a Content Delivery Platform?!

  • Pinterest is Your Customer's Shopping Companion

  • Search Instagram in Their Desktop Update

  • 7 Tips to Jumpstarting your Social Media Content with Power Users!