8 Traffic Boosting Tips that Take 15 Minutes or Less
8 Traffic Boosting Tips that Take 15 min or Less
If there is one thing you can never have enough of it's time. This counts double if you're in charge of keeping a Web site running smoothly and ranking at the top of the search results. With that in mind, I spoke with our in-house experts and asked them what their direct recommendation was for something that you could do to improve you site's rankings. The catch was that it couldn't take more than 15 minutes to do it! I narrowed it down to these 8 easy and quick to implement optimization tips.
1. Improve Your Google Bounce Rate Analytics Accuracy
This is a little tip straight from Google's Analytics Team that can give you a far better idea of what your true bounce rate is. This is an important metric to track, but in the past (before this tip), bounce rates could be quite misleading. For instance, let's look at a page with a high bounce rate, but very good time on page.
This particular page we've singled out has a very high bounce rate, something we should all be concerned about over the last year with new Google algorithms and penalties. However, it's got very good time on page, between 3 and 5 minutes from search traffic sources, plus it hits as high as 8 minutes on page from direct sources.
So it's certainly not an off topic, or bad page. The problem is, visitors find what they need in the content and leave without viewing other pages on the site after reading it. While in Google Analytics this type of visit (one page only) qualifies as a Bounce, it would not impact the pages ranking on the search engine if they returned back and did another search due to the amount of time elapsed.
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