8 Web Site Rank Boosting Tips that Take 15 min or Less
8 Web site Rank Boosting Tips that Take 15 min or Less
If there is one
thing you can never have enough of it's time. This counts double if you're in charge of
keeping a Web site running smoothly and ranking at the top of the search results. With that in mind,
I spoke with our in-house experts and asked them what their direct recommendation was for something
that you could do to improve you site's rankings. The catch was that it couldn't take more than 15
minutes to do it! I narrowed it down to these 8 easy and quick to implement optimization
tips.
1. Improve Your Google Bounce Rate Analytics Accuracy to Identify Thin Content
This is a little tip straight from Google's Analytics Team that can give you a far better idea of what your true bounce rate is. This is an important metric to track, because high bounce rates along with low time on page are used by Google as indicators of low quality content.
To be clear, a bounce is recorded when a visitor comes to your Web page and hits the back button quickly in order to return to the engine and choose a different result. Google wants to serve up the results that are most helpful so if your site is ranking for a search and people are coming to your page only to leave immediately then that's a solid indication that your page doesn't belong there. So, if they see a lot of that happening, they'll rank the page lower for that search term.
A Web site with a large amount of low quality content, which results in a higher than 90% bounce rate (with low time on page) will also trigger a