A Pro's Guide to Facebook Advertising Placements
One of the best features of Facebook advertising is its diverse ad placement options. Aside from having more freedom to execute creative ideas, this also gives advertisers the ability to test and narrow down the ad types that work best for their audience.
When setting up your Facebook ad set, you will be presented with two ways to place your ads:
- Automatic Placement – you’re giving Facebook the control to choose the placements where they think your ads will perform based on your campaign objective and creative.
- Edit Placement – You’re going to select where your ads will appear manually.
While Facebook claims that choosing the automatic placement can give you the “lowest average cost overall,” it is still best to manually choose your placements if you have previous data on where your campaigns performed well. After all, there’s no one else who knows the performance of your ads better than you.
You also have to remember that not all Facebook ad placements support every type of ad. The infographic we've created below will guide you through the advantages of every type of Facebook ad placement and the ad types that they support. Then read on for more information below the infographic.