Does updating your site content frequently really have SEO benefits?
 by Casey Markee

Does updating your site content frequently really have SEO benefits?

  • I've been told repeatedly as an SEO that updating site content frequently can lead to higher rankings in Google. Is this an SEO myth or can pushing my clients to update their sites with content more regularly really help them achieve better organic rankings?

fresh-content.jpgAnswer: It's an old Internet marketing mantra that frequently updated content will get you better rankings and more traffic. There's some truth to this; but it's not as simple as updating your site on a regular basis. First, let's look at the reasons why Google favors fresh content, and then look at the type of content that should be used in order to meet Google's preferences.

Google prides itself on delivering accurate, fresh and relevant content to searchers. It's been noted that Google can, and most often does, notice and index brand-new or newly changed text on your Web site rapidly. This is often done within just a few hours and since Google's Web 2.0 Mayday update this practice has only accelerated.

As of May 2010, Google now offers its users the ability to select search results based on their "freshness." When you perform a search in Google you'll see this feature in the left-hand sidebar of the search results page under the toggle link more search tools. If you click on this option, you can refine your search by the date when the content was updated, from "anytime" to "today" with a bunch in between and an option for a "custom search range." The inclusion of this type of specificity would seem to clearly indicate that Google cares about when the content was updated and uses this to give preference to newer content.

SEO professionals and webmasters have noticed for awhile that Google seems to give a freshness boost...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for March 2021
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before March 15th, 2021

 This form is encrypted for your security