A Webmaster's Guide to Advanced Image Optimization
Our Basic Image SEO recommendations from the first article in this series, Six Steps to Quickly Optimize Images & Boost Your Traffic are pretty cut and dried. It's clear those signals do impact image search rankings. However, there is more to this than just those basic factors. What we discuss in this article falls into the more advanced side and is completely based on our own experiments and observations - NOT something Google has announced. So, to be clear - these ideas are not guaranteed to have an impact like those discussed in our previous article. However, if you're looking to go beyond the basics and really understand image optimization then you've come to right place (and you're in good company).
Simple Change to Google Image Search = Instant Traffic Boost
In 2013, Google Image Search added a View Image button, which immediately caused a massive 63% drop in image traffic to websites. This simple button put some websites out of business altogether.
Then, in February 2018, a pivotal lawsuit was won by Getty Images, which resulted in the removal of the View Image button, making image optimization a vital strategy once again! Today, thanks to that simple change, sites are seeing a healthy flow of traffic from Google's Image Search and this article is designed to help you understand exactly how to optimize your site to grab as many of those users as possible.
Understanding Google Image Search
To help understand how Google ranks images, you have to start by embracing the fact that - Google does NOT care WHO owns an image. Please let that sink in...