How to Promote your Link Bait: 10 Strategies that Work!
 by Casey Markee

How to Promote your Link Bait: 10 Strategies that Work!

  • I love your articles on how to research and write effective link bait pieces for my site or blog. However, I'm still lost regarding how to best promote this link bait content when I bring it live. What strategies can you recommend to drive initial traffic and links to the piece that I can then replicate on future pieces?

linkbait goldfishAnswer: That's a great question and certainly one we get asked a lot. Writing a quality link bait piece that employs a hook, fulfills a need, communicates much-needed resources, or provides a hilarious distraction is the easy part. The hard part is that everyone is putting up GREAT content these days. Unfortunately, most of that great content can die on the vine quickly without a solid "push" from the publisher. You have to know how and where to promote them effectively.

To that end, here are ten tried and true strategies that we use on our own client pieces, which you can readily replicate:

1. Add SMO Buttons: Making your content easy to share is essential to generating initial traction on even the best content pieces. We recommend the use of for non-Wordpress platforms and the Digg Digg plug-in specifically for Wordpress blogs. These should be placed directly at the top of each blog post or as a floating toolbar that scrolls with the reader. Visitors to pages that have these buttons can visually see accumulated stats and are more inclined to share the piece in turn. At a minimum, posts should have Facebook, Twitter, Google Plus, StumbleUpon, Linkedin, and Reddit buttons for maximum viral reach optimization.

2. Promote with Paid Tweets: Services like Sponsored Tweets and

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 30th, 2016

 This form is encrypted for your security

  • You've Decided to Add a Blog. Now What?!

  • How to Generate Kick-Ass Content for your Clients!

  • Are Short Content Pieces bad for SEO?

  • What's New in Local Search for March 2016

  • Should I Remove the Dates in my Blog URLs? Yes!

  • Link Building: 7 Simple Ways a Pro Evaluates True Link Quality

  • An SEO's 2016 Cheat Sheet for Building a Search Engine Friendly Website

  • 7 Tips to Jumpstarting your Social Media Content with Power Users!

  • 5 Tips to Drive Thousands of Facebook Ad Clicks to your Website

  • A Top-Down Approach To Designing High Ranking Web Pages!

  • Interview: Casey Markee on Authorship, AuthorRank & Branding

  • How to Master EDU Link Building in 4 Easy Steps

  • Take your Content Viral with Collaborative Social Sharing.

  • 11 Link Building Strategies the Pros Use to Grow their Site's Authoritative Links

  • Is Link Building Dead? No, not by a Long Shot!

  • Take your Blog Content to the Next Level with Scribe SEO!

  • Google Continues to Punish Blog Networks

  • Blog Directly on LinkedIn to Expand Your Audience

  • Klout Rolls out Content Sharing Feature & Gets Purchased for $100 Million

  • Thin Content will KILL your site. Remove it!

  • Raise your Klout Score with these 5 Tips!

  • Is Guest Blogging for Links Building a Dead Practice?!

  • 3D Technology + Your Images = Sharable Content

  • 8 Steps to Insulate Your Web Site from Future Spam Updates

  • View Hot Trending Topics in New Easy to Navigate Formats

  • Facebook Copies YouTube's Playbook with Embeddable Posts

  • Google Recommendations on Links within Widgets & Infographics

  • Yes, you should STILL be using Guest Blogging...but be careful!