If image file names differ by a sequential number, is that enough to avoid issues?
 by Kristi Hagen

If image file names differ by only a sequential number, is that enough to avoid redundant content issues?

  • I'm a photographer creating a photography page focusing on a specific location and looking to rank well locally. My question is in regards to image names within a gallery of images.

    I plan to name my image files with a description of the image that includes location; something like family-portrait-green-beach-ab0001.jpg. However my concern is that I might create a redundant content issue with similar names. Is it a problem if other image files in the gallery have almost identical names but differ numerically like: family-portrait-green-beach-ab0002.jpg?

Answer:

For a best practice approach, it's best if you use image file names that are more unique than just a different sequential number. Try to be as descriptive as you possibly can and yes, we know that's easier said than done. Something like: family-portrait-green-beach-side-view.jpg, fun-with-family-green-beach.jpg etc.

I'll give you an example for a bit of inspiration. Recently we worked on a charter yacht site where, instead of using names like boatname-exterior-1.jpg, boatname-exterior-2.jpg, we opted to use boatname-bow-side.jpg, boatname-starboard.jpg, boatname-stern.jpg, boatname-main-deck.jpg.

Yes, it takes a little more time but we've found the extra work is usually worthwhile in regards to how Google treats the images. And here are a few SEN resources on image optimization for more in-depth advice:SEN article end

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for September 2020
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before September 25th, 2020

 This form is encrypted for your security