Run a Twitter Hashtag Campaign to be Remembered!
 by Casey Markee

Run a Twitter Hashtag Campaign to be Remembered!

  • Our client would like to run a custom hashtag campaign on Twitter to drive followers and create "buzz" around a new product they are selling for the upcoming holiday season. This isn't something with which we have much experience. Are there some best practices we can use to make the most out of the campaign?

Twitter Hashtags GraphicAnswer: Hashtags (#) are a great way to brand a campaign, generate buzz, promote a new product or service, drive live tweets to an event, or just drive new followers. Your client is right to want to embrace this form of Twitter marketing.

Most people are familiar with hashtags but by adding a # in front of a word or group of words with the spaces taken out you turn them into searchable keywords that can be organized and classified by Twitter into stacked results. In turn, these stacked results are viewable when anyone on twitter searches for your hashtag. The result? You can start, direct, and monitor a themed discussion around a specific topic that can be tracked in real time.

Examples of recent well-known hashtag campaigns include the notorious #McDStories hashtag, which was launched in January, 2012. This campaign was initially designed to encourage heart-warming stories of McDonald's experiences but went quickly out of control and resulted in users sharing horror stories bashing McDonald's and their unhealthy food offerings. Ten months later, it's still trending strong.

Another is the #NBCFail hashtag that was started during the London Olympics last summer to bemoan the tape delays and at times laughable commentary provided by NBC sportscasters. ...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for June 2021
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before June 25th, 2021

 This form is encrypted for your security

Related Articles & Guides