Start 2013 off RIGHT with this Suggested SEO Checklist
 by Casey Markee

Start 2013 off RIGHT with this Suggested SEO Checklist

  • My office wants a checklist of things we should update regarding our SEO efforts moving into 2013. Do you have some feedback on maintenance to-do items that cover our Web site as well as some general auditing tips to cover our link building, social media, and reputation management efforts?

2013 Checklist GraphicAnswer: This is a great question and as you head into the New Year it's always a smart policy to do an internal SEO and site audit to plan out your efforts in the coming year. First, if you haven't done so, head over and check out our Professional SEO Web Site Audit Checklist.

The above checklist is a great first step that all users should consider when reviewing their Web sites in the New Year. Specifically though, we'd urge you to make the time to review and evaluate these specific areas:

  • Update your copyright notice. It just LOOKS more professional.
  • Review 404 error log & fix repeat offenders (make sure to review your site in Google Webmaster Tools as well to identify these errors and others).
  • Review keyword referrals & make sure you have pages constructed and optimized around your more popular combos.
  • Check your competition's backlinks and pick-off the ones you don't have. We recommend Majestic SEO and our own SEN PowerTool suite.
  • Check your social media efforts. Use a site like How Many Shares to track the social signals recorded on your top pages. Seeing lots of "0's?" You have work to do.
  • Research new topics and...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for September 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 2nd, 2016

 This form is encrypted for your security

  • Keyword Planner Data Limited for Low Spend Advertisers

  • Five Expert Ways to Diagnose a Traffic Drop

  • Bing's Keyword Planner Adds Product Keywords in Latest Update

  • Don't Lose Track of Your Call Conversions

  • Search Console Adds Rich Card Reporting

  • You've Decided to Add a Blog. Now What?!

  • How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth

  • Stop Guessing How Your AdWords Sitelinks are Performing

  • Combine Sites in Search Console with New 'Property Sets'

  • Google Analytics & Search Console Slowly Merging

  • Google Analytics 360 Suite for Enterprise

  • Are Short Content Pieces bad for SEO?

  • Google Analytics Now Shows Android App Referrer Traffic

  • Three Kick-Ass Free Keyword Research Methods

  • Three Great Reasons to Target Long Tail Keywords in a Post RankBrain World

  • Google Adds New Webmaster Guidelines - Rewrites Others

  • Changes May Affect Clicks and Impressions

  • Google Introduces the Search Appearance Report

  • How to Filter IP Addresses from Google Analytics to get a True Traffic Count

  • The 2016 Professional SEO's Website Audit Checklist

  • Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links

  • Does Breadcrumb Navigation have any True SEO Value? Yes!

  • How to Promote your Link Bait: 10 Strategies that Work!

  • A Top-Down Approach To Designing High Ranking Web Pages!

  • Restore Deleted Analytics Data with New Trash Can

  • Multiple Accounts and One Report

  • AdWords Releases New Reporting Tools for Bid Strategies

  • 'Click to Expand' Content Indexed, but Not Important

  • Looking for a Career in SEO? How to Leverage SEN for Future Success!

  • Social Media Marketing is Not Always the Answer for Small, Local Businesses