A Professional SEO's Web Site Audit Checklist by John Heard
A Professional SEO's Web Site Audit Checklist
— by John Heard
When starting a new SEO project or taking a fresh look at an existing project, it can be hard to know where to start. That's why we've decided to share our in-house checklist to save you the trouble of making your own and to help you avoid missing the important aspects along the way.
The following steps can be used for a comprehensive review and to help generate a plan of action to fix problems on most Web sites. Of course each Web site is different, but we intentionally made this checklist generic, so it should be applicable to most sites you come across.
Crawling & Index
Review # of indexed pages
Use the site:domain.com search command at Bing & Google. This will display all indexed URLs including subdomains.
Record how many URLs are reported in the index.
If the home page is missing, that’s a bad sign, either severe indexing problems or possible penalty.
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