A Professional SEO's Web Site Audit Checklist
 by John Heard

A Professional SEO's Web Site Audit Checklist — by John Heard

best-practices.jpgWhen starting a new SEO project or taking a fresh look at an existing project, it can be hard to know where to start. That's why we've decided to share our in-house checklist to save you the trouble of making your own and to help you avoid missing the important aspects along the way.

The following steps can be used for a comprehensive review and to help generate a plan of action to fix problems on most Web sites. Of course each Web site is different, but we intentionally made this checklist generic, so it should be applicable to most sites you come across.

Crawling & Index

Review # of indexed pages

  • Use the site:domain.com search command at Bing & Google. This will display all indexed URLs including subdomains.
  • Record how many URLs are reported in the index.
  • If the home page is missing, that’s a bad sign, either severe indexing problems or possible penalty. ...

Already a member? Sign in here

Read the rest of this article,
and get all this for FREE for 30 days.

  • The Search Engine Strategies Updates for October 2019
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Librarys
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your free trial is good for 30 days, until November 21st, 2019.