Bing begins Serving Reddit Content Directly to their Results


Reddit, the self proclaimed Reddit Logofront page of the Internet, recently announced a partnership with Microsoft enabling them to...

"harness the power of Microsoft’s artificial intelligence technology to deliver the best possible search experiences for Bing users and analytical tools for brands and marketers."

They launched the partnership at Microsoft's AI conference by unveiling two new products that apply Microsoft’s AI tools to Reddit’s vast data:

  1. Bing Intelligent Search: first-ever search experiences returning Reddit results for AMAs, Questions, and Communities.
  2. The Power BI suite of solution templates for brand management and targeting on Reddit: a comprehensive set of business intelligence solutions enabling brands, marketers, and budget owners to quickly analyze their Reddit footprint and determine how, where, and with whom to engage in the Reddit community.

The idea is to use Microsoft's search engine Bing to make sorting through Reddit's - more than 2.5 million comments per day across 138,000 active communities - easier. The overall goal is to return more relevant content through smarter search results. These results will of course be featured front and center on Bing, which translates to more exposure for your Reddit content.

Reddit promises that "the content you love is now easier to find" and Brands, using Microsoft’s Power BI, can see which subreddits they're mentioned on, and then buy ads to target those audiences. Reddit explains the new search results like this:

If you type in “reddit” and the name of a Reddit community, like “aww” or “data is beautiful,” the relevant subreddits will show up in a dedicated results section.

subreddit_search_result_example_bing.png

Better still, Bing will surface a sneak peak of the community with the top conversations of the day.

jane_goodall_reddit_search_results_example.png

If Reddit is part of your market...

TO READ THE FULL ARTICLE





Related Articles & Guides