Don't Lose Track of Your Call Conversions

AdWords is improving call tracking with Imported call conversions. Instead of just tracking and attributing calls by length to an AdWords campaign, imported call conversions allows the advertiser to import more varied call details such as revenue or conversion type. In order to utilize the new service you need to have caller ID, start-time and length for the call. The data allows advertisers to retain the information and use it for more targeted advertising. You can read AdWord's announcement here and visit their help page here