Facebook Algorithm Change Signals a Serious Shift in Your Marketing Strategy

Many see Facebook as a drug dealer who is in the business of helping you regularly drip your own happy drug — dopamine — into your body and associate that "happy" with Facebook.

But recently researchers learned that the "news" in your News Feed is making you sad. The solution? ...get rid of the news that's killing your buzz and feed you "content" that triggers your dopamine and keeps you hooked on happy!

But this new, radically changed focus has publishers freaking out! As you're undoubtedly aware, publications that have been mainstay to Facebook's News Feed depend on advertisers to survive. These advertisers pay publishers based on impressions. As Facebook diminishes a publisher's presence within their News Feed, those impressions drop, which mean lower revenues. And, as revenues drop for publishers, then publishers start dropping like flies. And that could very well spell the end of some publications.

To say that Facebook has been an opaque and unreliable partner for advertisers and publishers is an understatement. Business Insider reports that Facebook accounted for 26% of news organizations' traffic at the end of November 2017, having steadily declined throughout the year from 39% in January.

Assuming that Facebook follows the Zuckerberg plan to focus on social interaction and away from passive consumption of news content, it's reasonable to assume that some publishers feed-traffic will fall off a cliff in 2018.

And, that's why publishers are freakin...