Find the Quickest Path to Conversions with Search Funnels


We all know that search isn't a straight path to conversion, it has a lot of bends and twists. Search Funnels are the metrics that explain those keyword paths and one that Google AdWords has been quietly reporting since 2010. Previously tucked away within its own set of reports under the Conversions tab, a Search Funnels column is now availalble within the campaign, ad group, keyword and ads tabs making it easier than ever to incorporate the information within your everyday actions.

In order to utilize Search Funnels you must have Conversion tracking enabled. If you're not seeing the new column option already, expect it within the next few days.

If you'd like a more in-depth explanation of Search Funnels and how to utilize them you can check out our previous update on them here or watch this brief video from Google below.

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