Google AdWords is Getting a Makeover

Google AdWords advertisers can expect to see some major changes to the AdWords interface. There won't be any changes to site functionality according to their announcement, but Google hopes to make the existing features easier to locate and use with a focus on the advertiser's needs instead of Google's products. With the last major overhaul taking place in 2008, before the rise of mobile search, they will also be working towards a site that anticipates the future needs of advertisers in the years to come. Like Gmail, Maps and Search, the new AdWords interface will use the Material Design design language.

As the changes roll out throughout the rest of 2016 and into 2017, Google will be inviting advertisers to give the updates a test drive and offer feedback. You can read the AdWords blog post here.