Instagram Pushing In-App Product Ads

Instagram understands there's some lag time between a customer finding a product they want and ultimately making that purchase. They're hoping to help shoppers get to know products faster, leading to quicker sales by featuring the product right within your customer's Instagram feed.

While browsing the app, a button will appear on the bottom left of a post that allows users to Tap to View Products. Once the button has been tapped, information such as name and price will show in the post. Tapping each product individually will bring up more details, including a Shop Now button that takes the user to the seller's website for purchase.

Each post can include sales information on up to five products and everything up until the purchase takes place within the Instagram App. The new features are currently being tested with a select number of iOS users within the US and are only available to 20 large US retailers. You can read Instagram's announcement on the new features here.