Integrate AdWords & Analytics Accounts in Bulk

You can now easily link multiple Google AdWords and Google Analytics accounts together without having access to the original authorized account thanks to a recent update by Google. The new interface allows you to simply check a box next to the accounts you want to link together.

Before AdWords and Analytics integration, linking was done at the account level. This made it extra taxing for agencies that had numerous clients and needed to obtain data from both accounts. Once this integration was approved, owners no longer had to share their passwords in order to link accounts between AdWords and Analytics. The linking can be done by anyone who has permission to edit at the property level.

To access the new Bulk Linking process, log into your Google Analytics Account and then go to the Admin area. Within the the Property column, click AdWords Linking, which will prompt you to select a number of AdWords Accounts that you wish to link to. Pick the necessary accounts and then click continue.

Integration of AdWords and Analytics accounts has not gone live to everyone but expect to see it in your account by the end of May.