Launches Attractions Instant Answers and Focuses More on Local Search


Bing.com's UK Team announced the recent release of Attractions Instant Answers, a new feature within the Bing search results that shows up anytime you search for Location Attractions, such as Dallas Attractions.

Bing Instant Attractions

As of the time of publish, it was looking like Bing was still heavily testing this feature. The Instant Answer results were not consistently placed in the same spot. Sometimes you will see them prominently within the top 10 search results and other times they show up on the first page but well below the fold.

Bing reports that this new feature pulls and can display key information on over 50,000 points of interest in 6,600 cities worldwide. This information is complete with reviews, descriptions, photos and locations. Clicking through to the Attractions Page shows a detailed list of places to see and things to do. You can then drill down futher by choosing a Category, Neighborhood, City, Lifestyle and even Editor's Choice.

Bing Instant Attractions

The most important thing to focus on now is - where this data is being pulled from and how you can be sure to get your business listed. From our research we've found that data for this Attractions feature comes from a combination of sources such as Tripadvisor, wcities and Frommer's.

Bing has not yet provided a way for others to directly submit content for consideration. However, we know that the information has to come in via third party data source. So be sure your business has prominent profiles in the review sites that matter for your industry.

Here are some feature articles to read over if you need to build up your business' online presence:

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