Mobile Stats That You Can Take to The Bank

Mobile Web usage is growing so fast that it's almost to the point of incredible. According to research done by Google and Ipsos, the shift to smartphones has increased significantly on a global level. Here are some stats to use on your clients to shift their focus on being found within local search.

The study showed that the smartphone penetration has reached 45% in the UK, 38% in the US and France, 23% in Germany, and 17% in Japan. The largest increase was in the UK at 15% over last year, while the US saw a 7% increase. Two thirds of smartphone users in the US and UK and 88% in Japan access the mobile Internet daily on their smartphones.

Overall about 75% of smartphone users continue to use their computer for the Internet on a daily basis, and tablet usage among smartphone users has increased as well. This means that people are consistently using two to three devices to access the Internet on a regular basis.

Google and Ipsos also did some research over the 2011 holiday shopping season to show that smartphones are an essential device used in almost all stages of purchasing an item either online or in the store.

Of smartphone users that use their phone while shopping, 46% researched products with their phone, and then bought them in the store, 37% bought them online on their computer, and 41% purchased an item straight from their phone. This clearly means that even if you have a site or if a customer can just walk into the store and see the item, almost half of smartphone users will use their phone to do research.

Tablets have been getting their share of attention during the holiday season as well and managed to beat out smartphones in product research in almost all categories, and in some cases managed to beat out computers as well in categories like reading reviews and comparing product info.

Of course Google has known this for a long time, and that's why they've launched their GoMo campaign to help p...