New Local Advertising Options on Yelp & Foursquare

The growing diversity of advertising available for your local business is very refreshing. If you're trying to drum up some new customers then here are two very promising platforms you should consider testing out. Remember, with any new advertising campaign start out small, track everything and test - test - test!

Foursquare - recently opened paid advertising opportunities to all local businesses with their new user friendly interface. Their analytics package includes how many users viewed the ad, clicked through to the ad, and how many users walked into the advertised business. Another perk is that advertisers don't pay for views - only actions users take. With a user base of 40 Million people this is a platform you should test out. To learn more and get started with your first ad, visit Foursquare Ads.

Yelp - sweetened the pot for its paid advertisers, by bundling together auction-based cost per click ads and their Enhanced Listings that allow the business to place a call to action button pointing to the URL of its choice, such as a reservations or contact form page and at the same time get competitors ads removed. If you're interested in learning more visit Yelp for Business Owners. And to sign up for this exclusive CPC bundle let them know on signup or contact your local Yelp rep if you're already advertising with them.