SEO Experts Blog

When you set out to enter the blogosphere, odds are you’re going to be sharing what you write across various other channels. Every place from LinkedIn to Facebook and Twitter (and now, Google+) are potential outlets for sharing your blog posts – so how do you make sure that you’re getting the most bang for your blogging buck?

Each social media outlet has its own nuances – things you can customize, character restrictions and the like. The most important thing to remember, however, is that your audiences most likely vary quite a bit between the channels. In today’s post, I want to go over the three most popular soc...

Google Analytics offers a paid option for businesses willing to pay more for guaranteed uptime and support and a dedicated account manager to provide consultation and auditing. Small business owners often complain that they would be willing to pay for Places support. This is an example that Google may, at some point, be willing to take their money for providing support, as well.

Improvement in support for Places users is proudly announced by Google. However, once you dig into it, it's not really much of an improvement at all. It's just another illusion of customer service, but it does improve slightly as the month rolls on.

Google updates the user interface of...

As one of the instructors in Planet Ocean’s Mastermind’s series, I’m delighted that they’ve asked me to contribute to the new blog! For those of you who haven’t met me, I’ll give you the guided tour.

I’m the Head Redhead at RHW Media, a niche marketing consultancy based in Denver, Colorado. We specialize in digital strategy, which essentially translates to we keep companies from looking like idiots online. Our primary work is in developing social strategies for brands, helping them establish plans that will:

• Communicate who they are and what they do with a distinct personality in social outlets.
• Build relationships with their audience bases to in turn, help them build better brands.
• Dis...

There's been a seismic shift in the landscape of online reviews that those involved in promoting local business should keep an eye on.

The most significant change in online reviews took place in July 2011 with Google's removal of the review snippets from third party websites on Google Place pages and in the Search Engine Results Pages. These were once very prominent and then disappeared overnight.

This was not entirely unexpected since Google's relationship with several highly influential review sites has been repeatedly strained and downright hostile at times. Yelp and Trip Advisor both did some angry fist shaking at Google for taking th...

Recently we received a question from a new SEO. They wanted to get our opinion on how to most effectively charge for SEO services. Specifically, they were asking for insight on how I and other Planet Ocean SEO experts here approached client pricing. This is a great question and one that I know will be of interest to most of you reading this post.

SEO pricing is an interesting topic because there are a number of cost pricing approaches out there. Whether you are a private individual SEO consultant or part of a larger firm, how you promote and bundle your pricing services can make or break your success.

Place page owner descriptions went missing for a while. Now they're back, along with the Wikipedia descriptions that replaced the owner descriptions on some listings.

Are Wikipedia descriptions just being used as placeholders? I don't know, but a citation from Wikipedia is likely to be a strong trust signal, even if you can't include a link to your website. If it makes sense for your business to be included in Wikipedia in any way, I'd try to make it happen.

Google acquires Zagat, a well-respe...

What's New in Local Search September 2011?

Google's AdWords Express was officially released although it has been around since October 2010 under the name Boost. This addresses the need of small businesses to get ppc ads online quickly and easily without having to learn how to use the increasingly complicated AdWords interface. I've experimented with these. The numbers are nowhere near as good as those from professionally managed accounts. However, their profitability doesn't need to support the cost of professional management, either.

The newest version of Maps for Android enables you to upload photos to Place pages, add new Places as you check in to them on Google+ ...