SEO Experts Blog

Flickr isn't just a photo-sharing site – it's a valuable tool with which you can drive traffic to your website and increase your brand's recognition.

Compared to some of the other social media platforms in existence seems like a dark horse – or at least a vastly under-utilized tool. With more than 50 million registered members, Flickr maintains a consistent level of activity that includes thousands of photos uploaded every minute, and nearly 4.5 million uploads daily.

As with other social media sites, using Flickr takes time – and to make it an effective part of your so...

There's no denying that Tumblr is the new darling of the blogging world. Founded four years ago, the microblogging platform's popularity has skyrocketed this year thanks to a number of businesses and brands that have flocked to the site as a way to broaden their audience and extend the reach of their content.

In June, Mashable reported that Tumblr had become a blogger's preferred platform. The number of Tumblr blogs surpassed those created on WordPress, a compelling statistic that illustrates Tumblr's flourishing popularity.

Here's the million-dollar question: should your brand or business start a Tumblr blog? As with any other social media tool, you should take some tim...

Some of the tests we've seen with the display of Google's local results in the SERPs become standard across most of the country. This includes gray map points that turn red or blue as you scroll over them, an altered Map on the results page, a change in the look of one-boxes and other changes that seem minor when considered on their own. However, the sum total of these changes furthers the standardization of the Search Results that we were promised about a year ago. I find the flyout previews to be a rather significant– it's quick way for Google to show more local information without eating up more real estate on the page and to highlight th...

When you first start blogging, it’s easy to see your blog as an entity that’s completely separate from your other social presences like Twitter, LinkedIn, or Facebook. Lots of words in one place, not so many words in another, right? But what you might not realize is that all of your social presences, blogs included, can work together to boost your audience’s participation in your brand and help carry your message far and wide. After all, what we’re really doing with any social presence is encouraging others to participate in our brands – so why don’t we look at some tips that make it easy for your audience to share?

Make it easy to share your blog posts: When you read a fabulous blog post, you want to sh...

In September 2011, Google bought Zagat, a well-respected review guide for the hospitality industry. Most of Google's other acquisitions have focused on gaining technology, but with the Zagat purchase, it clearly goes beyond scraping content and becomes a bonafide publisher. This is a role that Yahoo has played well, yet it hasn't helped it much as far as search is concerned. It's also a role Google has avoided up until now.

Zagat curates individual reviews and pulls snippets from them to create a big picture of an establishment. It also provides an "editorial review" about a place and enables people to sort the opinions by the attributes most im...

When you publish a blog post, do you ever feel like it’s lost in the ether within an hour or so after tweeting it or posting on your Facebook page or LinkedIn profile? It’s not surprising to feel that way, especially when Sysomos published a study last year demonstrating that 92% of retweets happen within the first hour. So once a tweet’s been sent and you’ve posted your blog or article everywhere, how can you get even more mileage out of your content?

Email marketing is the answer.

It’s a three-step process to reuse and recycle all of the great pieces you’ve created for your blog: identify, schedule, push. Let’s go over the steps ...

On November 3 Google announced the introduction of a new update to their Caffeine web indexing system that was originally pushed out in June 2010. This most recent update, affecting roughly 35% of searches, has become known as the Freshness Update due to its stated goal of delivering fresher, more recent search results.

In short, the goal of the update was to rank NEWER content HIGHER in the search results for most queries. To see this in action, just visit these sample results in Google for the queries