SEO Experts Blog

YouTube recently underwent a fairly comprehensive redesign that not only upgraded the site’s design, but also unveiled a new home page and revamped several YouTube features, including analytics.

Change can be tough, especially if you’ve grown acclimated to YouTube’s previous design and functionality. Yet the improvements have resulted in a more robust experience and even more important, might just deliver better results, so take a few minutes to orient yourself to the changes that you can implement in your existing or new video channels.

Your Introduction to YouTube’s Newest ...

If you are a link builder or a site owner who has experience with link building you've probably heard the term Link Wheel. Link wheels are not new and during the Wild West SEO days of the late 2000's link wheels were a widely used and relatively valid approach to drive traffic, links and higher rankings to target sites.

Link wheels work through the creation of multiple web properties, called hub sites or "spokes," that are arranged around a central main or "wheel" site. These sites would in-turn share various linking interconnections that would provide the appearance (really illusion) that the main wheel site was an authority it its niche. An example of a...

Those that know me know that I've been an avid crossfitter since 2008. Over the last three plus years I've used it as my main means of staying active and in shape and have accumulated some incredible friends, experienced some life-changing moments and accomplished physical tasks that as a 37yr old I had thought were far behind me. More importantly though, many of the lessons I've learned doing Crossfit have also made me a better SEO and have greatly influenced how I approach client projects and my own professional education in the real world.

First though, for the uninitiated, Crossfit is a fitness discipline that seeks to pr...

We recently had a question from a long-time Search Engine News subscriber concerning the use of in-house review stations to facilitate the generation of Google Places reviews by customers. Businesses looking to increase their local review numbers would provide customers with access to a public computer or an ipad/tablet station where they could leave direct reviews on the specific company's local review profile.

This isn't a new idea and as you can guess, it's a pretty controversial idea. First, this practice seems RIPE for exploitation by business owners: write a review and get a free donut, service, or a discount on your...

Google announces plans to map the indoors and releases the capability in Google Maps 6.0 for Android. A person using this latest version of Maps on their mobile device can see detailed floor plans of some airports, malls, train stations, large stores and other public buildings. Building owners are encouraged to upload their own floor plans here. This is obviously an off shoot of the MapMaker projects and is yet another way to get users to create content for Google. Who know what evil ways spammers will be able to use it to harm their competitors, as being logged into a Google account seems to be the only requirement to create and submit floor p...

Building a blogger outreach program isn't only a priority for those in PR. If your business or brand has news and/or products to share, maintaining an updated blogger database—as well as active relationships—is a vital component of your outreach and information-sharing strategy.

Yet before you blast a pitch or press release to a group of randomly selected bloggers, stop! There's far more to implementing successful blogger outreach than the occasional email blast, which, let's face it—is downright spammy. Instead, let's look at some steps to building your blog network—and subsequently creating relationships that will make your sharing exponentially more effective. After that, we'll examine why...

Call them what you want: forecasts, prophecies, prognoses, intimations, or even strongly worded suggestions. The good thing about "predictions" is that anyone can have them. As we mark the end of 2011 and look ahead to 2012 it's always a good idea to write down and expound upon some possible trends and ideas that may drive your marketing efforts in the coming year.

Whether it is the state of search, the progression of social media or the continued evolution of SEO techniques, pontificating about what may and may not come to pass in the New Year can be both liberating and enlightening. And, with the world possibly ending on De...