SEO Experts Blog

Writing and maintaining a company blog isn’t typically high on a small business owner’s to-do list. Yet despite the ongoing debate that rages about whether or not blogging (and especially corporate blogging) is dead, consistently creating blog content as a part of your business’ digital ma...

Google has finally rolled out their over-optimization/webspam algorithm update that they officially named the Penguin Update after Webmasters were up in arms at being labeled "spammers" hit by a "webspam update". After the Panda Update we're really starting to wonder what their attachment to animals is over at the Google Plex.

Does naming these updates that are destroying people's rankings (sometimes o...

We've been receiving an increased influx of questions into our online support system from current subscribers who have received a Google Unnatural Link Warning through their verified Webmasters account in 2012. This type of notification is a recent change by Google (we first noted it back in August 2011) and marks a new shift in the level of communication that now exists between site owners and ...

I'm a link builder by trade. Sure, I do on-page optimization, social media promotion, reputation management, local search marketing, and cover nearly every SEO-topic under the sun, but my passion is link building. Links are still the MAIN currency of the Internet. When you absolutely, positively must move a site competitively in Google, links are what get it done.

As a link builder I'm always on the look-out for the latest and greatest in link building strategies, tips, and link opportunities that I can use to best leverage my sites and the sites of my clients. With link building, there is a huge quantity vs quality disconnect that results in a lot of "noise" being generated that can make findin...

Transcript of the Video

All right, hi everyone and welcome to our Search Engine News SEO Q&A. My name is Casey Markee and I'm the Lead SEO Consultant and Head of on-line support with Search Engine News and Planet Ocean. If you've used our paid Fast Track Service or submitted a request for SEO assistance, or even scheduled a professional consultation with Search Engine News you've probably had some contact with myself or my learned associate, John Heard.

We get some pretty interesting questions asked of us from time to time both during the course of SEO support or doing client S...

Many small businesses can benefit considerably from Google AdWords advertising if their ads are seen by the right searchers.

The first thing to take into account is whether to set up a managed account or to use AdWords Express. Express used to be called Google Boost. I think of it as automatic AdWords.

AdWords Express

This product was a brilliant way for Google to get more small businesses to advertise online and gives SMBs a quick and easy way to participate in ppc advertising without having to learn how to use AdWords, which becomes more complex all the time. With Express, all of the advertising budget goes to ...

We start seeing the results of the Venice update settle in to the SERPs:

• Personalization is now baked right in unless you purposely take action to prevent it-not being signed into a Google account is not enough.
• More true Local businesses appear in the organic results and higher up in the results, even when a geographic term is not included in the query.
• Local directories seem to have been given a boost in the rankings
• Organic and Local results are less distinct to the average searcher and are woven together in the results.
• One Boxes are back- big time!
• Descriptions disappeared from the Local packs-at first this was thought to be a bug, but it ...