SEO Experts Blog

For digital marketers, the news that Facebook’s Timeline for Pages has arrived is old. Yet leveraging the new look and features of Timeline as part of a Facebook marketing strategy is still, in many respects, uncharted digital territory.

Aside from a new, more visual layout and the elimination of custom landing pages, Timeline offers a deeper, more narrative experience that, when used correctly, can help brands not only tell their stories in a more meaningful way, but provide a more detailed layer of interaction with an audience.

And Timeline apps are a critical part of that e...

If you haven’t yet heard of Pinterest, you might want to verify that your Internet connection is working. The site, which is a virtual and collaborative pinboard, has exploded in growth, recently exceeding 10 million registered users.

The biggest question I hear about Pinterest (aside from “What is it?”), is “How can I use Pinterest for my business or brand?” And as someone who spends my days immersed in digital marketing, it’s been fascinating to watch how qui...

GroupM recently did a study that highlighted the lack of proper execution by national advertisers to achieve success at the local level. According to the survey, only 40% are actively managing local business listings like Google Places. You can see the full study here.

Anyone who has actually dealt with large, national retailers or service providers regarding local search is probably not surprised. I regularly see evidence of a crippling lack...

Bill Slawski analyzes a 2004 Google patent regarding geographic location that gives us more clues as to how to structure a website for local search. This talks about your rankings being help by having a location within a cluster of like businesses that's well worth reading.

There's an online uproar regarding Bruce Clay's Paid Inclusion announcement and quite a bit of speculation regarding what it was/is exactly. I think it was/is something akin to the Yext Power Listings, which seem to be enhanced local listings that are distributed to partner sites. We still don't know for sure, but here's Bruce ...

Navigating Google Places can make even the most sophisticated and patient SEO want to pull their hair out. Face it - it's confusing, slow moving and chock-full of contradictions.

With that in mind, we asked our local search expert Mary Bowling, to do a private recording of her recent SMX West presentation for our SearchEngineNews.com Pro members. Within this presentation Mary uses a real client as a case study to show how she navigates through the common pitfalls that every local search optimizer will run into at some point.

What Google has termed the Venice update quietly rolled out over the course of a month beginning in late January 2012. There was no one big change we saw happen on any specific date. Instead, we watched intermittent changes in rankings and in the way Local Search results were displayed over that time period. The SEO community attributed some of it to testing and some of it as signs that an update was eminent.

Then, on February 27, Google outlined 40 changes it had made in the past 30 days, including a Local Search update it had named Venice. Not much other information was given, just these two no...

No one needs an excuse to go to Hawaii but I was recently privileged enough to attend the Pubcon Paradise Webmaster SEO conference that was held in beautiful Honolulu in February. For those in the know, Pubcon is a premier SEO, social media, and online optimization conference that has been held annually since 2000 and is sponsored by noted web technology forum WebmasterWorld.com.

Usually held in TX and Las Vegas twice a year, Pubcon recently expanded to Hawaii to meet the demands of the increasingly large Asian and West Coast new media and optimi...