SEO Experts Blog

Matt Cutts states in an interview with Eric Enge, that the pages for each franchise or chain location should be unique. He also says a few unique sentences are all that is needed. I disagree. To make location pages really useful landing pages for visitors, you need to localize them as much as you can with information unique to that particular store or service provider.

Offline maps become available via the Google Maps app. Save up to 5 geo-locations and you can view them even when your connection is lost or you can use them to save on data charges.

The new Apple mobile operating system iOS6, ...

In a recent earnings call, when asked about the paid inclusion model for Google's newly announced Google Shopping, Google's representative blatantly ignored the FTC's definition of paid inclusion and went on to explain that they don't call it paid inclusion.

This is where I want to chime in just in case this is all news to you. Google Shopping, which has already begun to roll out, is what happened when they took Google Product Search (a previously free service) and switched it over to a service that you have to pay to be included in...

Attention all webmasters Google is giving us the chance to hang out with their Top Contributors...on Google+ of course. You can join them for weekly hangouts to discuss webmaster related issues as they relate to Google search.

You can bring your questions and concerns to the hang out to be talked over live or you can submit them in advance using Google Moderator

Bing takes a step back in the battle for socializing search with a social sidebar. This new strategy takes most of the social aspects out of the search results and puts them all together into the sidebar, but you have to be signed into Bing to see it. Right there if and when you want it, but not gumming up your SERPs and jamming other people’s opinions into them. You know, sometimes, I just want to indulge in a good old school search all by myself.

At the same time, Bing takes a step forward by partnering with Yelp to integrate snip...

Get faster results, access to all of your Google apps, and high-resolution full screen image searches all in one place with the newly redesigned interface of the Google Search app for the iPhone.

Faster Results

Everyone wants fast results when they are on the go.

With the help of auto-completion of search suggestions, the slide-in panel, and the swipeable menu viewing webpages has never been easier.

The slide-in panel allows you to quickly slide back and forth between webpages and...

In the world of search you have to stay on your toes. Changes are the norm, not the exception. Our industry has matured enough that many of the more drastic changes (like Panda and Penguin) are not unanticipated and do not really effect those concentrating on good internet marketing.  However, for those who live and die by tricks and loopholes it’s a much more tumultuous world. 

Over the past few years, the changes in local search have been fast and furious. It’s not unusual to wake up in the morning to unexpectedly learn that things have changed, really changed, since you powered down your pc the previous evening. Google giveth and Google taketh away and the G god is no...

Believe it or not, the internet was not originally an infinitely spanning space. At the time when the IPv4 protocol was created the founders of the internet never believed they'd have to worry about running out of IP addresses. That's because they couldn't imagine that there would be more than 4.3 billion devices connected to the internet at one time.

However, that threshold is quickly coming to pass and the internet is running out of unique IP addresses. This is where the transition to IPv6 is going to come into play. The limit for IPv6 is a staggering 340 undecillion. That's equates to 340 trillion trillion trillion, or in numerical form: 340,000,000,000,000,000,000,000,000,000,000,000...