SEO Experts Blog

In an interview with Danny Sullivan, Matt Cutts was asked whether or not links were being completely replaced with social signals for rankings. His answer? Not yet!

"There's this perception that 'Yes, everything will go social' or 'links are completely obsolete'. And I think it's premature to reach that conclusion. I don't doubt that in 10 years things will be more social and those will be more powerful signals but I wouldn't write the epitaph for links quite yet"

He goes on to talk about how big the Web is, reminding us that there are tons of signals that Google uses within its algorithm to determine rankings. Generally, major changes happen...

Here is the November 2012 installment of 'What's New in Local Search'. It's been another busy month so I won't waste your time and am just going to dive right in.

• A survey entitled How Long Does Local Search Visibility Take? rounds up the opinions of a sampling of Local SEO's, thanks to Phil Rozek. You'll get some great tips from people with a lot of experience in the trenches.
• Locu expand its offerings beyond the restaurant space to help retailers better push their product and pricing information out across the web...

Don't Ignore Bing! Top 5 SEO Tips to Dominate

• We seem to be doing pretty well ranking-wise in Google, but surprisingly, not as well in Bing. Can you provide us some algorithmic insight into how Bing is ranking their content and provide some tips we can implement?

Answer: Earlier this year at

The following blog post is a reprint of the VERY first article published to SearchEngineNews.com back in February of 1997. It's written by Stephen Mahaney and it's message is short, to the point and still 100% accurate and relevant today! So relevant, in fact, that we felt compelled to share it with you now - over 15 years later. The very foundation of marketing is understanding human nature and Internet or not - that will never change.

In this month's issue I will address the most common marketing mistake people are making on the Internet...

Here is the October 2012 installment of 'What's New in Local Search'. It's been another busy month so I won't waste your time and am just going to dive right in.

• Pew tells us that 45% of US adults now own smartphones and that 53% of all phone subscribers have smartphones. If you're still wondering if you need a mobile Web site, you're already losing business because you don't.

• Groupon debuts a payment system to make it easier for deal purchasers to pay via Apple's mobile devices.It also gives merchants a bit of a break on transaction fees for their Groupon offerings. I can't imagine that discount has much of an impact, though, wh...

The Monster That Ate the NAP

Quite often, Local SEOs are handed a bloody mess to clean up. It's not unusual to find a mess within a mess, a mess that has expanded across the Local universe at warp speed and/or a mess that has devoured the business' real NAP and spit out multiple imposters to take its place. None of these situations bodes well for the SEO who has not adequately researched a business' NAP (Name, Address, Phone Number) consistency before taking on a new client.

Real Life Case

I'm currently trying to help an outfit that has used 5 different bu...

If you're the admin of a Facebook page (or 10), you likely spend a lot of time cultivating your Facebook marketing strategy. And with Facebook changing things on what seems like a weekly basis, it can be hard to keep up with the latest tips and tricks.

The good news? Despite Facebook's ongoing evolution, it's certainly possible to cultivate an engaged Facebook following as part of your larger digital marketing strategy. Regularly posting relevant, interesting content is a big part of Facebook community management.

Interacting with your Facebook audience is also important. After all, a social presence without conversation is, well, the opposite of social. And although you can't ...