SEO Experts Blog

Here is the September 2012 installment of 'What's New in Local Search'. It's been another busy month so I won't waste your time and am just going to dive right in.

• A study finds that Yellowpages.com can deliver calls to businesses at a lower overall cost than Google AdWords does. The study was commissioned by YellowPages.com. That's great if they can do it and prove it without using call tracking numbers, but...

• Google buys Wildfire, a platform that helps "brands run and ...

If you're like most marketers, you probably have a love-hate relationship with Facebook. Yet there's no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.

Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what's new. And as a result of a slew of recent changes, you may not have noticed a number of

We were asked for a list of Social Media Tools that we would take on a 'desert island'. After some heavy debate and a few laughs we settled on our favorite tools based on these five critical factors:

1. Ease of use

2. Affordability

3. Time savings

4. Tracking

5. Overall reporting features

If you're looking for online tool to make managing your social media profiles easier then read on to see what our experts had to say...

Overall Social Profile Management Tool

Augmented reality is a long wished for dream of many, and a logical next step for many mobile devices. Looking through your smartphone's camera to see an additional overlay on real world buildings and streets has been the most realistic idea to date. Even then that idea is very rudimentary compared to what's possible.

A few months back we informed our members that Google decided they would help us take that next step. They announced the project that is being worked on at 'Google X' lab which they're calling Project Glass. This is a set of questionably fashionabl...

I never ceased to be amazed at the number of big, huge, enormous brands out there that just don’t get Local Search. They tend to do okay with ranking in the results for brand names, but often fail to appear in the Local Pack for category-type searches. There is really no excuse for this since big brands usually have powerful websites that can provide considerable lift in helping all of their individual locations to rank for queries made by searchers nearby them.

Two simple questions that can reveal how well a brand is working for its franchises or in-house store operators: Are the individual locations appearing for brand name searches? And are the individual locations appearing for th...

It's official, Google is testing Sitelinks in a new tabbed format. The sitelinks that you're used to seeing are still there. However, above them are clickable tabs with more categories of sitelinks to choose from.

While we've not had the chance to mess with the new format ourselves, others have reported that it appears sitelinks within each tab are determined by relevance and popularity. The new tabbed sitelink format gives your site the opportunity to increase the number of sitelinks substantially, as you can see in the example below with the search for Apple.

Search by Image has been used for pretty much anything like pinpointing the origin of old photographs, search by drawing, recursive search by image, and creating photo mosaics. Since its launch last year, Google has been making changes to the algorithms weekly to improve the way people use it and how it interacts with the normal search results. This is a feature that is overlooked by many but I feel that it's something you should stop to consider for a minute. Here's some of the latest changes announced by Google.

Image Search Results with Knowledge Graph

Google now h...