SEO Experts Blog

Hotel booking via pay-per-click ads is now available directly from the SERPs from both local pack and blended listings. It's not clear just who can advertise in this way or how you can participate, so it is probably a test that will either expand or go away when Google fully implements the ITA technology. Lodging properties should be certain they have an easy-to-use online availability and booking system prominently displayed on all pages of their websites. If I were working in that space, I would be strongly considering promoting a "low price guarantee" to try to capture more direct bookings.

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Getting visitors to your website is easy. Getting visitors to stay on your website is what's difficult. This is where conversion optimization and landing page optimization becomes very, very important. In fact, some could say that conversion optimization is as important as or more important than search engine optimization. And if you are doing any PPC at all, this is CRUCIAL. This is where the rubber meets the road.

It was Thomas Edison who said "Genius is one percent inspiration and 99% perspiration". Well, in search marketing the one percent is getting the visitor to your website & 99% about enticing them to act on your website.

So for this article will give you some simple...

Google says. At the South by Southwest Interactive conference (SXSW) in Austin in March, Google VP Marissa Meyers said ( paraphrased): ( http://paidcontent.org/article/419-marissa-mayer-why-google-maps-needs-customer-support/ ):

• Google needs to step up its customer service for Google Places. Yeah, this can't happen too soon!
• 40% of Google Maps usage comes from Mobile devices. Are you ready for those users?
• 6 million Place pages have been claimed by business owners. Huge opportunity still exists!

Yelp reviews explode. In mid-March, Yelp announces that it has reached more than 10 million reviews on its site. By mid-April, it says the ...

It's no secret that the Yellow Pages industry has been struggling to keep its head above water. It is now rebranding itself and making a strong push to convince small businesses that the Internet Yellow Pages (IYPs) are the solution to all of their internet marketing needs. Up until now, the industry as a whole has never been able to look beyond what it can see through its "we sell advertising to businesses" goggles.

On the other side of the equation are businesses who want affixed- price, one stop solution for making their doors swing and phones ring that requires no effort on their part beyond writing a check every month.

In their newest incarnation, the IYP's are attempting to morph in...