If you've ever tried your hand at link building then you know it's a long and arduous process. It's also a vital skill that every successful SEO and website owner needs to understand, which is why this article is just one in a series. If you're new to Link Building then be sure to visit the other articles in the series to truly grow your knowledge:

• How the Pro's Measure the Value of a Backlink
• Everything You Need to Do Before You Start Link Building
• How to Cultivate a Natural Backlink Profile that Google will Love
• Bonus Master Class Training Video:
  How to Successfully Build High Quality PR Links for Businesses of all Sizes

One of the main reasons that link acquisition takes so much time and is so difficult is that you're forced to rely on another person — the person who owns the site you want a link from — to publish your link.

Link building essentially boils down to contacting other website owners and asking them for a favor (a backlink). To be effective, you need to make a compelling case for why your link should exist on another site and that's what we'll be focusing on in this article.

At my agency, Page One Power, we've sent hundreds of thousands of outreach emails on behalf of our clients, and today I want to share some of the lessons we've learned so you can apply them to your own link building outreach. So, let's dive in shall we!

Step #1: Prospecting for Link Relationships