8 Link Building Best Practices in a Post-Penguin World
 by Casey Markee

8 Link Building Best Practices in a Post-Penguin World

  • With Google getting ready to make Penguin part of the regular algorithm, link building is only going to get harder. Can you tell us where to concentrate our efforts in this new world? Are there some best practices we can implement and where should we be concentrating our link building efforts in 2016 and beyond?

Answer: Since Penguin waddled onto the search engine stage SEOs the world over have been forced to confront the realization that white hat and some gray hat link building practices that used to work for them can now actually get their clients penalized. What's changed?

Post-Penguin Link Building Best Practices Graphic

All of the below link building techniques have either been completely discredited and will lead to a penalty or provide so little value they aren't worth your time post-Penguin:

  • Article Marketing
  • Link and Resources Pages
  • Affiliate or Network Links
  • Private Blog Networks
  • Sponsor Links
  • Footer Links
  • Free Submission Directories
  • Blog Commenting (the auto-commenting variety)
  • Advertorials
  • Forum Signatures

As we've mentioned during our Penguin Site ...