After reading the first installment of this article series A Professional SEO's Cheat Sheet for Growing Real Customer Reviews in Bunches Part 1, you know the importance of reviews for Local Search and how they affect your rankings and your business. In order to be truly successful with your reviews, you need to be sure to focus on the answers to these simple questions...

How do I get more good reviews? and What do I do if I get bad reviews?

How Do I Get More Good Reviews?

Having a small percentage of less than perfect reviews does lend credibility to the entire body of reviews about a business, however we all naturally prefer that most reviews speak well of us. The best way to get more good reviews is to ask happy customers for them. This is a tactic that a business' entire staff needs to make a routine part of their day.

Small businesses enjoy a distinct advantage over big ones in the respect that they generally have closer contact with their customers. By interacting directly with your customers, you can get immediate feedback, and leverage that feedback to your benefit.

Here's a great video about a chiropractor showing how he and his team have made asking for reviews a habit that has paid off for the practice.

Another great idea that busine...