Are monthly one-way subscription link building programs worth using?
 by Casey Markee

Are monthly one-way subscription link building programs worth using?

  • Have you any info on Jonathon Leger's One Way Links program? Is this an effective system and how exactly does it work? At only $47/mo. I'm inclined to try it just because it's pretty low-cost.

one-way-links.jpgAnswer: Personally, we do not currently use the service, nor do we have any feedback from past/current customers. But we have reviewed the program material on the website and kicked the tires a little bit ourselves and in a get what you pay for.

Leger's system works by having users add Wordpress blogs to a network which then publishes posts (containing your links) on all the other blogs in the network. As long as you agree to publish the posts of other users on your blog, you can in turn publish your posts on their blogs.

Unfortunately, the problems with this link building approach are numerous:

  • The vast majority of the blogs have no PageRank or accumulated authority. This means that most achieved new links will be low-quality in nature. Some may not get cached by Google, ever.
  • Suddenly building in hundreds of links in a month when you previously didn't have many links to begin with is not smart SEO. We always recommend you build in new links monthly at a rate equal to or less than 10% of your current backlink profile.
  • Republishing the same post multiple times (all with the same embedded anchor texts) across hundreds of the same blogs is not a link building best practice. You also run into duplicate content issues when Google sees the same content across multiple blogs.
  • Using any sort of automated link building system to generate links ad nausea is not a good use of your time. Link building is a marathon, not a sprint.

Of the above, by far the most glaring deficiency with this service is the duplicate content issue which Leger appears to readily ...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before November 4th, 2016

 This form is encrypted for your security

  • Still using dofollow Links in Your Widget?! Be Warned

  • No, Sponsored and Advertorial Content is NOT "Natural" Link Building!

  • You've Decided to Add a Blog. Now What?!

  • What's New in Local Search for June 2016

  • Looking to Boost your Domain Authority? Here are some Tips!

  • Google Passes Out Unnatural Outbound Links Penalty

  • Received an Unnatural Links from Site Manual Action? Here's what to Do!

  • Top Ranking Factors 1, 2 and RankBrain

  • What's New in Local Search for March 2016

  • 8 Link Building Best Practices in a Post-Penguin World

  • Boost your Link Building by Converting Brand Mentions!

  • Master Directory List

  • UK Local Search Directories

  • Link Building: 7 Simple Ways a Pro Evaluates True Link Quality

  • An SEO's 2016 Cheat Sheet for Building a Search Engine Friendly Website

  • 7 Tools to Turbo-Charge your Link Building

  • Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links

  • How to Promote your Link Bait: 10 Strategies that Work!

  • A Top-Down Approach To Designing High Ranking Web Pages!

  • Expert Tip: How to Gain Local Links from Community Involvement

  • How to Master EDU Link Building in 4 Easy Steps

  • Private Blog Networks Get Google Slapped

  • Get Your App Indexed in Google

  • Google Ranking Sites by Expertise, Authoritativeness & Trustworthiness

  • 11 Link Building Strategies the Pros Use to Grow their Site's Authoritative Links

  • Is Link Building Dead? No, not by a Long Shot!

  • Is your Anchor Text Profile Setting you up for Failure?

  • How to Evaluate a Directory Before You Submit a Site

  • Google Continues to Punish Blog Networks