Can I really optimize page content for multiple keywords? Should I?
 by Casey Markee

Can I really optimize page content for multiple keywords? Should I?

  • I don't mean to be too snarky, but the Jan SEN article on page 5 "What is the best way to keyword optimize your site content?" says to optimize for no more than 2 keywords a page. Didn't earlier pages (like page 4?) tell me that I could only optimize for 1 keyword per page? I think that one keyword per page is right, but page five says differently. Can you clarify that for me?

Answer: We can see why you would think an inconsistency would present itself here, but that's really not the case. You can easily optimize a page for more than one keyword phrase. This can include both a singular and plural version of the same keyword (i.e. San Diego apartment & San Diego apartments) or closely related keyword pairs (i.e. San Diego apartment & San Diego furnished apartment) — known as a double pair.

Seriously, any SEO with a grasp of keyword relationships can effectively optimize a page for more than one keyword—especially if the keyword pairs are closely related like they are in the example given above.

By the way, to clear up any confusion, here is what we published in our January issue:

"Each page should be targeted to a specific keyword phrase. Using modifiers, synonyms, related keywords and long-tail secondary keywords is fine too (in fact it's encouraged), but you should always have a primary keyword or keyword phrase in mind for each page you're optimizing."


"Avoid optimizing more than one page for a given keyword. This just confuses search...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for April 2021
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before April 18th, 2021

 This form is encrypted for your security