Facebook’s Graph Search & How it Can Cost You Your Reputation!
 by Kristi Hagen

Facebook’s Graph Search & How it Can Cost You Your Reputation!
— by Kristi Hagen

On January 15th, Facebook announced their brand new search function called Graph Search. Facebook is utilizing all of the personal data it has on its members and making it searchable. Currently it's broken up into four focus areas:

  • fb_graph_search.png
  • People,
  • Photos,
  • Places,
  • and Interests.

In the sample search below, we targeted 'Restaurants'. Similar to Foursquare's personalized service, the places that your friends ‘like' and ‘check in' to are going to show up higher on your Graph Search. You can also quickly see that businesses which have focused on social media marketing are getting another pay off for all of that hard work.

facebook_graph_search_restaurants.png

Privacy Warning!

Graph searches are custom and entirely based on your privacy settings and the privacy settings of others. This can be a HUGE problem for anyone who has clicked the “Like” button on pages without thinking too much about it. As proven by blog “Actual Facebook Graph Searches,” one of the author's irreverent searches came up with over 100 employers whose employees like “Racism.”

fb_graph_search_racism.png

We're sure you can imagine the negative PR waves that this is going to cause long term. As soon as you get access to this search feature you're going to want to do all the important searches for your business and any people tied to your b...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for September 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 3rd, 2016

 This form is encrypted for your security