How Call Tracking Can Damage Your Local Business Listing in Google
 by Mary Bowling

How Call Tracking Can Damage Your Local Business Listing in Googleby Mary Bowling
calltracking.jpg

Call Tracking — the practice of using multiple phone numbers to track ads that generate calls to your business — has traditionally been one of the most useful methods for tracking the effectiveness of an ad campaign. In the past, when done correctly, it could truly help a business refine its marketing efforts. But ever since Google began using phone numbers as unique identifiers for LOCAL businesses, call tracking does far more damage to a LOCAL business than good.

Rule #1: You Must Protect Your NAP

The primary rule in Local Search is that each business MUST have its own unique business name (N), street address (A) and local phone number (P). This NAP, as it's commonly called, forms the basis for a company's online identity. If there's any confusion about that identity, it causes a ranking decline in the search results for Google Maps and the Google Local Packs. The problem is that whenever a business displays multiple phone numbers, it creates a ...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for September 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 3rd, 2016

 This form is encrypted for your security