Recover Link Juice with these 5 Kick-Ass Link Reclamation Strategies

• As part of our Web audits we initially look for 404 pages on client sites to see if there is any link juice we can salvage from incoming links. However, I don't think we are doing all we can to salvage links that may already be out there. What link reclamation techniques can you recommend that we may not already be using?

Answer: First off, we applaud you for recognizing the great value that exists in practicing link reclamation as part of your audits. One of the best ways to generate a quick win for a client is by showing them all the link equity they are leaving on the table.

Salvaging link juice from 404s, attribution mistakes and misspellings is substantially easier than generating new quality links.

Link reclamation is also something we do as part of our SEN Professional Site Audit & Consultation packages. Specifically, we concentrate on the following five techniques in this area and we suggest you do the same:

• 1. Identify 404 Errors: You mentioned identifying 404 errors and that's a very good starting point. However, you may want to expand your efforts. The first stop is always Google Webmaster Tools and their Linked from These Pages tabbed results. We also recommend the www.brokenlinkcheck.com, and Screaming Frog. Once you've generated this list of 404 errors, take these pages and put them into Majestic SEO to find incoming links to these pages you can contact and update.
• 2. Google Operator Queries: There are several ways to use Google t...