SEN Forum Pick: Does anyone have any experience with Yelp advertising?
 by Joshua Fricke

SEN Forum Top Pick: Does anyone have any experience with Yelp advertising?

After being away from SearchEngineNews.com and SEO for a while, I re-subscribed a bit over a year ago. I've since spent my time re-learning, and getting the latest fundamentals down. So, now I am wondering about Yelp advertising. I have been pushing back on their calls and hesitating to say "yes" to them because:

  • I wanted to get my responsive and HTTPS done first (I do my site all on my own, so it took me a while).
  • I had a bit of sticker shock when I first talked to Yelp. The minimum charge was more than $400 per month and at least a one year contract.
  • I know cheap advertising is not good and good advertising is not cheap, but that is a major commitment that is equivalent to taking on an additional car payment each month.

I've read and keep up with the Local SEO book and don't see anything that says Yelp advertising is a priority or worth considering, so I want to know if I've missed anything about it and/or if anyone is doing it and has any opinion.

Thanks, CraĆ­g

joelcohen:

I would only consider it if you're a restaurant. In which case, only consider doing a three month trial. Yelp is very negotiable and $400/month for one year commitment is steep ... especially when they don't show you a geographic-specific analysis of your category type to back-up the monthly fee. Also, be aware their sales reps tend to come on strong and pushy.

Hope this helps.

craigwassel:

Thank you very much, Joel

Nope, I am not a restaurant though 100% of my business does come locally.

My site is already coming up very close to the top in a couple of Google local searches, and that is without Google even knowing yet that it is now HTTPS (I literally just finished that migration over the weekend), so I have been very hesitant to spend that money with Yelp without getting the expert advice from those here at SEN.

Yes, the Yelp sales staff are very "persistent". I understand they have to eat too, but I don't "drink the Kool-Aid" any more without doing a lot of homework. Smil...

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