The Ultimate Keyword Primer, Part 1
 by John Heard

Part One | Part Two | Part Three
Part One — Keyword basics
The Ultimate Keyword Primer
— By John Heard

keyword-primer.jpg Key·words (ke'wûrds') — the cornerstone of search engine optimization (SEO) and search engine marketing (SEM).

Every aspect of crafting a Web site-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.

Clearly, keywords are big business. There's much to be gained by getting them right. Go slowly! Select carefully! ...while the effort required can be great, the rewards for mastering the trade are substantial. Keywords may very well be 'key' to the greatest financial opportunities of our time.

So, you think you understand keywords?

Maybe you do. Maybe not. Know for a certainty that before you take another step toward online profitability, your degree of success will be mirrored by your own comprehension of all nuances that revolve around the concept of keywords, such as—

  • what they are,
  • when they will be used,
  • how to find them,
  • and what to do with them once you have them.

The money keywords that trigger sales.

Keywords are the words and phrases people use in their online searches. B...

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