The Ultimate Keyword Primer, Part 2
The Ultimate Keyword Primer
We'll begin by stating the obvious:
Start by making a list of every possible keyword you can think of that your potential customers might use when searching for what you're selling.
There's a good chance you'll easily come up with a list of twenty or so before you start to run out of ideas. That's the point at which you should resort to the tips and tools that'll help you continue the brainstorming process of building your raw keyword list.
The following ten guidelines will help make this process as productive as possible.
1. Be Specific
When selecting your keywords, you want to avoid words that are too general, such as travel. There are a couple of reasons for this. First, you will face very stiff competition. Other sites have already spent enormous amounts of time and money to sec...