Want to rank well in Google? Get an exact match domain.
 by Casey Markee

Want to rank well in Google? Get an exact match domain.

  • I'm starting a new venture and I have the chance to pick up a domain with my exact match keyword in it. Unfortunately, it's a little long. Is it still worth doing or should I go with something smaller but not as qualified? Is this going to make a big difference in Google?

Answer: Exact match domains gained a bit of interest late last year when Matt Cutts of Google spoke specifically about them at PubCon 2010. Although he was careful not to say too much, he did imply that exact match domains are an "area of interest" for Google that they'll be watching more closely.

Translation: If they are an area of interest to Google, they DEFINITELY need to be an area of interest to you as well.

It's always been a widely held belief in the SEO community that purchasing an exact match domain can increase the odds of getting a solid ranking for a hard to target keyword. But the mystery of why this has been the case has never been truly explained, though some common theories exist.

The most popular explanation to the existence of an exact match domain ranking bias may be the tendency to link to sites by using their domain name as the linking anchor text. For example, our own site at Search Engine News has hundreds of backlinks with the anchor text search engine news as you would expect. It is thus no surprise that the site is going to appear number #1 in Google for search engine news.

What is interesting is that this phenomenon is not howev...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 28th, 2016

 This form is encrypted for your security

  • Keyword Planner Data Gone Except to Active Advertisers

  • Still using dofollow Links in Your Widget?! Be Warned

  • Keyword Planner Data Limited for Low Spend Advertisers

  • Bing's Keyword Planner Adds Product Keywords in Latest Update

  • No, Sponsored and Advertorial Content is NOT "Natural" Link Building!

  • You've Decided to Add a Blog. Now What?!

  • What's New in Local Search for June 2016

  • Looking to Boost your Domain Authority? Here are some Tips!

  • Google Passes Out Unnatural Outbound Links Penalty

  • Received an Unnatural Links from Site Manual Action? Here's what to Do!

  • Top Ranking Factors 1, 2 and RankBrain

  • Three Kick-Ass Free Keyword Research Methods

  • 8 Link Building Best Practices in a Post-Penguin World

  • Three Great Reasons to Target Long Tail Keywords in a Post RankBrain World

  • Boost your Link Building by Converting Brand Mentions!

  • Master Directory List

  • UK Local Search Directories

  • Link Building: 7 Simple Ways a Pro Evaluates True Link Quality

  • 7 Tools to Turbo-Charge your Link Building

  • Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links

  • Expert Tip: How to Gain Local Links from Community Involvement

  • Close Variants Have Arrived at Bing

  • How to Master EDU Link Building in 4 Easy Steps

  • Private Blog Networks Get Google Slapped

  • Get Your App Indexed in Google

  • Google Ranking Sites by Expertise, Authoritativeness & Trustworthiness

  • 11 Link Building Strategies the Pros Use to Grow their Site's Authoritative Links

  • Is Link Building Dead? No, not by a Long Shot!

  • Is your Anchor Text Profile Setting you up for Failure?