Building your customer reviews for your online business is a must. There is no ignoring the fact that customer reviews not only improve your site's rankings but they also increase your sales. As a regular SearchEngineNews.com reader you're already aware of the importance of making sure you know what your customers are saying about you online.

However, if you still need to set aside the time to build those much needed positive reviews, here are some resources to get you started.

• Top Customer Review Sites Can Make or Break Your Online Reputation.
• A Professional SEO's Cheat Sheet for Growing Real Customer Reviews in Bunches.
• Top 5 surefire tips to generate online customer reviews.
• It's official: bad customer reviews WILL hurt you in Google.

Within all of these resources Yelp is at the top of every list of sites to work with. So what makes Yelp such an authority for reviews? Most importantly, Google loves them! Google considers Yelp a top authority and gives top rankings ...