Why isn't Google indexing the majority of my new site's webpages?

• About six weeks ago I put up a brand-new website with 13 pages. A few days later I added 3 more pages and then 12 more pages a couple weeks after that.

  I now have a total of 28 pages plus 3 PDFs. I’ve submitted an XML site map through Yoast, and my Google Search Console shows that 28 URLs are indexed. However, when I do a site search (site:mysite.com) only 8 pages are showing up.

  Frequent checks over the past few weeks revealed that different pages show up and then sometimes disappear to be replaced by a different set of results totaling 8 pages almost every time.

  So, the question is: Is it just taking longer for Google to index all of the pages for new sites, or can you see something that might be hindering the indexing?

Answer:

Typically this is something that happens when a new site has zero-to-little history and zero-to-few links.

Your first order of business should be to acquire links. Your topic (senior healthcare) is one where your target market does quite a bit of research early on ranging from facilities to financial issues. Therefore, you might consider adding a blog section. You can begin by posting content that's related to the discovery process people go through when selecting senior care for their loved ones.

If you have Facebook and Twitter accounts, you can share your FB & Twitter posts on your website to add more content and to give the site a bit more SEO visibility.

Here are some helpful articles to get you started building links:

• Audience First Link Building
• Everything You Need to Do Before You Start Link Building
• How To Cultivate a Natural Backlink Profile That Google Will Love