Your 6-Step Link Building Task Planner for 2013
 by Kristi Hagen

A Detailed Guide to Your Link Building Strategy
Your 6-Step Link Building Task Planner for 2013
— by Kristi Hagen

In our previous link building articles we had all sorts of rosy advice for you. Use directory submissions, do some article marketing, buy some text links and you could be on top of the mountain basking in your SEO link building glory. That was then. Before Panda. Before Penguin.

Those same techniques used today will leave you quickly realizing not only is your site's link count unstable - it's about to bring everything crashing down.

What do you do now? Well, as the saying goes, you can't unscramble a scrambled egg. If you've got a bunch of links that are now frowned upon by Google, the only thing you can do about it is a solid link pruning campaign. Beyond that you will need to readjust your approach with updated link building techniques.

No matter how things change there is still one thing that remains the same...the importance of solid content. Today's professionals are using creativity to produce content that people feel compelled to link to and share. And, ultimately, success depends upon being able to promote that content in a way that gets it noticed by those who have a self-interest in telling others about it (via links and social shares). This means that you must focus on building relationships with the people who manage authoritative sites and have the power to link to you.

Before we start, let's lay down some foundational principles of effective link building for 2013 and beyond.

Successful link building strategy can be segmented into three categories:

1. Authoritative links

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